Augmented Reality - a new trend in human-computer interaction

I want to share a video about the ARhrrrr shooter that uses augmented (or mixed) reality found on the web. In it, you are in a helicopter, hovering over a ghost town and shooting evil zombies. It is worth noting that this is not the first game that uses augmented reality technology .

From what I managed to see at habrakhabr, the technology of augmented reality is perceived mainly as entertainment . However, she has already become some trend in developing applications for mobile phones and even the web.
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A good example of using this technology in ecommerce


What are the prospects? Is mass distribution possible? Your opinion.