20 questions that you must ask the client before proceeding to the design of its logo

My translation of the article 20 Questions To Ask Clients Prior To Designing A Logo Designer Brown Hoff

Before starting any project, it is important to get reliable preliminary information from your client. This will help you pave the right path to the completion of the project, help shape the client’s taste in perspective and build long-term relationships.
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Most of the questions below will also help in drawing up a clear questionnaire for the client.
Things like deadlines, use rights, etc. should be included in the calculation.

Since my main activity is related to the design of logos, I am guided by the following 20 questions that need to be asked to the client before starting to develop a logo. Also, some of these questions can be used in survey forms for other types of design, you can freely use them in your questionnaires about print production and web design.

* Questions about the company *

1 - How would you describe your services and / or products?

2 - What are the strategic plans (goals) of your company?

3 - Why do you want a new logo? ( if they already have a logo ) What do you want to achieve with the new logo?
This question will help to better understand the task.

4 - Who are your main competitors? Links provided by the client will help to better understand the market and competition.

5 - How are you different from competitors?

6 - What is the average age of your target audience? It will help create a capacious image of the logo.

* Questions about the project *

7 - Do you have a slogan? If so, place it on the logo?

8 - Do you have your own vision of your logo?

9 - Do you have color preferences, or well-established brand colors?

10 - What colors are not recommended for use in the logo?

11 - What features best describe your logo?

12 - What sensations or messages should the logo convey to the person who looks at it?

13 - How to write the text in your logo?
For example: "spherical skull vacuum" or "spherical horse in vacuum"

14 - What is the best way to arrange a logo text?
for example: italics, bold, thin, handwritten, normal

15 - Where will you use the logo?
for example: print, web ...

16 - Where will the logo be used primarily?
If the network - horizontal logo looks better.

17 - Preferred date or work completion date?

18 - Budget? Depending on the budget, prices and the number of preliminary options may vary.

19 - Would you like to get additional design materials with your new logo?
For example: a business card, envelope, letterhead, etc.

20 - What logos do you like and why?
It is advisable to provide links and graphic examples.

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I also like to leave fields for my clients and an empty space at the end of the questionnaire where they can write additional information and comments.

Remember, being a graphic designer means being the one who solves problems. You cannot solve problems without understanding the essence of the problem - ask questions, this is the best start!

What questions do you ask your customers before starting a project? Maybe add to the list? Write in the comments. Thank.