On the search for the definition of Web 2.0. Sight from the other side
In neighboring habratopic Siddthartha calls for a sensible definition of Web 2.0. This definition is sought by very many, including the instigator of all this search - O'Reilly.
The definition of Web 2.0 can be divided into two components - ideological and technological.
As for ideology. Despite all the appeals of the Web 2.0 ideology to free services, worldwide love, friendship and equality - this ideology is mainly sensed and formulated by people who want to make money on all this.
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These people, building a Web 2.0 model, immediately build a model for Internet marketing 2.0 for themselves. The Web is changing - Internet marketing is changing. That is, it turns out that the search for a definition of Web 2.0 is basically a search for Internet marketing trends.
The ideology of Internet marketing 2.0 can be given a relatively clear definition. First you need to describe this area as human needs, for this we turn to the site Glossary.ru . So:
Information need apparently also can be attributed to the secondary. Based on all that has been written, we can derive an approximate definition of the ideology of Internet marketing 2.0. So:
From here you can probably deduce the definition of the ideology of Web 2.0, but is it necessary? ;)
The definition of Web 2.0 can be divided into two components - ideological and technological.
As for ideology. Despite all the appeals of the Web 2.0 ideology to free services, worldwide love, friendship and equality - this ideology is mainly sensed and formulated by people who want to make money on all this.
')
These people, building a Web 2.0 model, immediately build a model for Internet marketing 2.0 for themselves. The Web is changing - Internet marketing is changing. That is, it turns out that the search for a definition of Web 2.0 is basically a search for Internet marketing trends.
The ideology of Internet marketing 2.0 can be given a relatively clear definition. First you need to describe this area as human needs, for this we turn to the site Glossary.ru . So:
Need - the internal state of the psychological or functional sense of failure of something.
Primary needs - needs that are inherently physiological and, as a rule, innate. The primary needs are:
- the need for food, the need for sleep, etc.
- need for security
Secondary needs - needs developed in the course of development and gaining life experience. Secondary needs are:
- the need for belonging to a particular social group
- need for respect
- the need for self-expression
Information need - a need that arises when the goal facing the user in the process of his professional activity or in his social and domestic practice, can not be achieved without attracting additional information.
Information need apparently also can be attributed to the secondary. Based on all that has been written, we can derive an approximate definition of the ideology of Internet marketing 2.0. So:
The ideology of Internet marketing 2.0: predominantly free of charge to meet the secondary needs of the surfer, you can still earn on the satisfaction of his primary needs.
From here you can probably deduce the definition of the ideology of Web 2.0, but is it necessary? ;)
Source: https://habr.com/ru/post/6349/
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