Improving the effectiveness of the program "Context Product"

The partner network MixMarket.BIZ has made a number of improvements to the block of product offers of the “Contextual Product” , which has already increased the effectiveness of product offers for advertisers and the profitability of partner sites by 20-25%.

CTR product offer ranking

MixMarket.BIZ launched a new ranking algorithm, which forms the “Context Product” block based on the CTR of product offers. CTR is formed separately for each partner site, which allows you to show visitors the most relevant and interesting offers. And for the new sites, the global CTR of the system is used, which allows you to immediately place effective product offers while the site collects statistics.
')
The new algorithm increased by 20-25% the clickability of product offers, allowed advertisers to get more targeted visitors, and the partners gave a corresponding increase in profitability.

Discussion of new product offerings algorithm >>

Dynamic product category change

In the context of “Contextual Product”, partners independently determine the categories of product offers, which allows them to show the most profitable and interesting offers to the partners of the partner site. The only difficulty was the installation of the “Contextual Product” for several product categories - this required the creation of several copies of the product block and their installation on different pages of the site.

From June 10, all partners of MixMarket.BIZ got the opportunity to set a dynamic “Context Product” code , which allows using only one call code of a commodity block and dynamically load into it the id of the heading to display the corresponding goods. In conjunction with ranking by CTR, a dynamic change in the product category allows you to receive a list of the most popular and interesting offers for the partner site.

Discussion of the dynamic display of "Contextual Product" >>

Accounting for "real impressions" of product offers

From July 1, MixMarket.BIZ introduces a new calculation algorithm for impressions in the “Context Product”, which will be calculated on the basis of real impressions, i.e. impressions, caught in the field of view of the site visitor. Within the framework of the new algorithm, partners will receive extended statistics:

* the number of real impressions and all held impressions;
* comparison of CTR and CPM real and total impressions;
*% of visitors who did not see the block of product offers.

Such statistics will allow partners to more carefully plan advertising space on their sites and increase the profitability of each advertising space. Unlike the existing analogs, the MixMarket.BIZ algorithm has a higher accuracy, since the real impression is counted if the user sees at least 30% of the ad unit.

Discussion of the new "Contextual Product" impression calculation algorithm >>

Mikhail Garkunov MixMarket.BIZ