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What is more important idea or domain?

To write this note, I was prompted by a task that I once met on an e-generator. It sounds like this: “Develop the idea and concept of the site top.com” Ie people have a beautiful international domain and they decided not to try to sell it profitably, but to implement some project under it. On the one hand, it sounds almost like “I have a cool name for the company, let's think about what it will do?” What do you think is the most profitable to build there? ”

Immediately recall the story with the domain sex.com. I do not mean that it was stolen, but about the fact that it was not only somehow sold for wild money ($ 14 million), but without any tricks it brought its owner millions of dollars a year. I was once very pleased with the owner of the domain pivo.ru, who wants to sell it for $ 1 million, but recently he hasn’t done anything for this at all. At least something would support the blog on this domain.

Still, more often the idea of ​​the site is first thought out, and the domain is already being sought. They are a lot of different for sale. And even if a very desirable domain is not for sale, it’s not a fact that the current owner refuses to sell it. Question: What do you think, what percentage of site success can a domain make? And what other sites do you know where the domain played a significant role?
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PS Related Links:
1. The task on the e-generator: www.e-generator.ru/task.php?1359
2. One of the domain auctions: auction.nic.ru

Source: https://habr.com/ru/post/63195/


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