Three types of Internet users
Somehow there was no Internet in the office, and to draw up an initial plan for promoting the resource for yourself was a matter of prime necessity, I had to divide the great and mighty users into three types: novices, middle-users (average, somehow ugly) and advanced ones.
Newbies are users who visit sites of classmates to see what's new with Vasya's former boyfriend, and email to send a letter to ex-boyfriend Vasya. and sometimes, when the thoughts still move away from Vasya, they read the news sites and recipe sites, since Vasya loves goodies and maybe there will be another chance :). Contextual advertising for such users should lead to a specific product or topic on the site; they themselves either do not know how to search for information or simply don’t want to. Banner advertising can be about anything, the main thing is fascination, this type of users has not yet been saturated with the Internet and clicks on all sorts of beautiful.
Middle users have already re-read all the news, found the description of the desired phone and reviews about it, and the work day has not yet ended, and they are looking for something new and interesting. For these users, you can do all sorts of quizzes with prizes in order to help them spend their work time :) They read blogs - so placing paid posts, I think, is also an option. Contextual and banner advertising should be original, they have already seen a lot :), now they can be attracted only by originality
')
Advanced users clearly know what they need, and where to look for it, how to tell others about it. They don’t click on banner ads, and the contextual one will be suitable only if it really needs the subject of your advertising campaign. But analytical articles on thematic resources, indicating the pros and cons of your product, they are happy to read. Well, a funny original video to friends will also be thrown into ICQ, because it is also necessary to rest from analytical articles :)
Of course, types can intersect, but given that I am interested in all three types of users, I drew a picture of what to do and what to show.
I do not argue that my division may seem crazy to someone. But these are my thoughts, so I see the Internet;)
Newbies are users who visit sites of classmates to see what's new with Vasya's former boyfriend, and email to send a letter to ex-boyfriend Vasya. and sometimes, when the thoughts still move away from Vasya, they read the news sites and recipe sites, since Vasya loves goodies and maybe there will be another chance :). Contextual advertising for such users should lead to a specific product or topic on the site; they themselves either do not know how to search for information or simply don’t want to. Banner advertising can be about anything, the main thing is fascination, this type of users has not yet been saturated with the Internet and clicks on all sorts of beautiful.
Middle users have already re-read all the news, found the description of the desired phone and reviews about it, and the work day has not yet ended, and they are looking for something new and interesting. For these users, you can do all sorts of quizzes with prizes in order to help them spend their work time :) They read blogs - so placing paid posts, I think, is also an option. Contextual and banner advertising should be original, they have already seen a lot :), now they can be attracted only by originality
')
Advanced users clearly know what they need, and where to look for it, how to tell others about it. They don’t click on banner ads, and the contextual one will be suitable only if it really needs the subject of your advertising campaign. But analytical articles on thematic resources, indicating the pros and cons of your product, they are happy to read. Well, a funny original video to friends will also be thrown into ICQ, because it is also necessary to rest from analytical articles :)
Of course, types can intersect, but given that I am interested in all three types of users, I drew a picture of what to do and what to show.
I do not argue that my division may seem crazy to someone. But these are my thoughts, so I see the Internet;)
Source: https://habr.com/ru/post/63154/
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