Anniversary of the “main font of the XX century”
In New York, celebrate the anniversary of the "main font of the XX century"
The New York Museum of Modern Art (MoMA) will open on April 6, 2007, an exhibition dedicated to the fiftieth anniversary of the most famous and successful typographic font of the second half of the 20th century - Helvetica. The International Herald Tribune newspaper reminds that Helvetica is used in the inscriptions of such company names and products as Airlines and Lufthansa, Comme_des_Garcons and Evian, Intel and Nestle, Toyota and Fendi.
The exhibition's curator at MoMA, Christian Larsen, explained why he considers Helvetica to be the perfect headset: it is extremely democratic, that is, concise, absolutely readable, and its soft outlines are “humane.” The exhibition includes the original set of 1957, made in Switzerland, and numerous examples of the use of this headset. In addition, the museum will show a new documentary "Helvetica: A Documentary" about the history of the font.
Helvetica, who belongs to the family of “new grotesques,” was painted by designer Max Miedinger at the request of the owner of the Swiss foundry of the Haas font factory. The original headset was called Neue Haas Grotesk, and it was renamed Helvetica in the early 1960s. The popular computer font Arial, invented in 1990, is a “relative” of Helvetica.
The New York Museum of Modern Art (MoMA) will open on April 6, 2007, an exhibition dedicated to the fiftieth anniversary of the most famous and successful typographic font of the second half of the 20th century - Helvetica. The International Herald Tribune newspaper reminds that Helvetica is used in the inscriptions of such company names and products as Airlines and Lufthansa, Comme_des_Garcons and Evian, Intel and Nestle, Toyota and Fendi.
The exhibition's curator at MoMA, Christian Larsen, explained why he considers Helvetica to be the perfect headset: it is extremely democratic, that is, concise, absolutely readable, and its soft outlines are “humane.” The exhibition includes the original set of 1957, made in Switzerland, and numerous examples of the use of this headset. In addition, the museum will show a new documentary "Helvetica: A Documentary" about the history of the font.
Helvetica, who belongs to the family of “new grotesques,” was painted by designer Max Miedinger at the request of the owner of the Swiss foundry of the Haas font factory. The original headset was called Neue Haas Grotesk, and it was renamed Helvetica in the early 1960s. The popular computer font Arial, invented in 1990, is a “relative” of Helvetica.
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Source: https://habr.com/ru/post/6304/
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