After analyzing many business plans, I came to the conclusion that you need to optimize them for the Internet industry. Therefore, I created my own template for writing business plans, modernized for Internet projects and called it
Startup Plan . I assembled it, relying on many expert sources and my experience with startups.
I suggest you evaluate it.
Startup plan1. The name of the startup:
2. Business area (project type)
In which area will the project exist
3. Concept
General product or service overview; a few words fully describing the project
4. The problem.
What problem does it solve in the market?
5. Solution (business idea)
The essence of the project innovation. What users get - a detailed description of the services
6. Stage of development startup
At what stage of development is the project (which has already been specifically done)
7. Strategic plans
Project development plans (whom are you planning to turn into in 3 years)
8. Team
A brief summary of all key individuals. Success factors and competitive advantages of the team
9. Monetization
Describe the business model. Explain how the business will make money
10. Project budget, finance, evaluation, current status
How much does the project already earn? Budget, Financial history of the company: balance sheet, income and expenses
11. Planned profit
Write down your financial forecasts
12. Investments
How much is required for the development of the project, how long the investment will pay off
13. Investment Precedents
Which of similar projects were successfully sold or received significant investments (both in Russia and in the West)? Tell about all such events known to you from the press or other sources.
14. Research
Have you conducted market research or opinion polls that confirm the need for service (if yes, attach survey forms and research results) and its timeliness?
15. Market
Your clients / audience. Draw a portrait of the intended audience (users) of your project. Give the data you have about this audience - its quantity, interests, age, ability to pay, etc. Total size, growth rate and purchasing characteristics of the target market
Market segments, including the market for a specific product / service
Shopping habits of the potential client and how the use of your product / service will affect the client
User Economics
Company prospects in the market
The reaction you expect from the market
If you are creating a new niche - describe it.
16. Marketing strategy and sales
How the product will be sold.
How buyers will be identified, how they will find out about the product
Product distribution channels
PR
Advertising
17. Analogs \ Competition
It is required to tell about competitors give only the most basic ones - if possible, by classifying them and indicating strengths and weaknesses of each.
Information about products / services, prices, market share
18. Magical difference
What is different from competitors (unique offer)
19. Technologies
Overview of technologies used in the project
20. Project management and communication
How do you manage the project, what technologies and programs do you use?
21. Legal issues
You have a registered company, what kind of arrangements do you have between the team members? Which shares in the project each of the participants counts on.
22. Description of intellectual property
A patent is your exclusivity. Can you protect a project with patent (s)? What kind What time frame?
23. Partnerships
Are there any partners from another business? What arrangements exist between you.