Effective marketing conquers Cannes

At the Cannes Advertising Festival announced the first winners. The project “The best work in the world” won in two nominations:

• PR
• Direct marketing.

Only for 1.2 million dollars about islands learned the whole world. For comparison, recently successfully bankrupt General Motors announced that it plans to invest in advertising at 40-50 million dollars a month .

Everything that was intended and the results can be found here . Unfortunately, the materials are in English.

Reminder of the project. It is interesting there are those who do not know about him ?

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Great marketing! Just great!