E-love
One of the locomotives of RBC’s entertainment business, Loveplanet dating service , has embarked on a new round in the development of an advertising budget. At the same time, the incredible length of the portal's charisma, which has grown back over two years of existence, is voiced. Of course, in comparison with the leader, which they are trying to catch up with. And now a little arithmetic.
As you know, there are two parameters that can measure the market share of a player on the Internet. This is the audience and money.
Lecture hall
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The official open statistics of Loveplanet shows us that the portal now has a small 5 million registered users, about 20 thousand registrations per day and the same number of people on-line. At the same time, representatives of LP are proud of the volume of the audience accumulated over two years, blaming the competitor (yes, we are talking about Mamba ) for its main partners - Rambler and Mail.ru. Like, while they live there, we are developing an affiliate network.
On this occasion, you can notice the following. First, “Mamba” cleans out dead profiles in contrast to the opponent. The 9 million users posted on the site are people who have logged into the system in the last 7 months. If you raise the data for the last two years, this figure will increase at least twice, or rather even - three times. Secondly, Loveplanet persistently does not show (and does not answer the question) the number of active users of the system. The "Mamba" is 4 million people, authorized monthly. Thirdly, the partnership program "Mamba" - is 8 thousand sites that reduce the total share of the two largest partners to an uncritical volume.
Money
RBC will spend several million dollars on Loveplanet promotion during the year. Presumably - up to $ 10 million. With the volumes of the audience voiced above, the portal will end the fiscal year in a deep minus. It is clear that the management of MediaMir, which is engaged in entertainment at RBC, does not expect a quick return of these funds. Nevertheless, it is also not necessary to speak about the championship in this indicator.
Summary
The recipe for a win-win business in Russian: copy the idea of a leader, sell it to a wealthy investor and start to measure with the leader with electronic tags.
Let's not forget that currently there are several other sites on the Russian Internet dating from the Russian Federation that claim to be steep. For example, 24open.ru , which has been advancing exclusively from TV screens for several years. Statistics for this project is open.
As you know, there are two parameters that can measure the market share of a player on the Internet. This is the audience and money.
Lecture hall
')
The official open statistics of Loveplanet shows us that the portal now has a small 5 million registered users, about 20 thousand registrations per day and the same number of people on-line. At the same time, representatives of LP are proud of the volume of the audience accumulated over two years, blaming the competitor (yes, we are talking about Mamba ) for its main partners - Rambler and Mail.ru. Like, while they live there, we are developing an affiliate network.
On this occasion, you can notice the following. First, “Mamba” cleans out dead profiles in contrast to the opponent. The 9 million users posted on the site are people who have logged into the system in the last 7 months. If you raise the data for the last two years, this figure will increase at least twice, or rather even - three times. Secondly, Loveplanet persistently does not show (and does not answer the question) the number of active users of the system. The "Mamba" is 4 million people, authorized monthly. Thirdly, the partnership program "Mamba" - is 8 thousand sites that reduce the total share of the two largest partners to an uncritical volume.
Money
RBC will spend several million dollars on Loveplanet promotion during the year. Presumably - up to $ 10 million. With the volumes of the audience voiced above, the portal will end the fiscal year in a deep minus. It is clear that the management of MediaMir, which is engaged in entertainment at RBC, does not expect a quick return of these funds. Nevertheless, it is also not necessary to speak about the championship in this indicator.
Summary
The recipe for a win-win business in Russian: copy the idea of a leader, sell it to a wealthy investor and start to measure with the leader with electronic tags.
Let's not forget that currently there are several other sites on the Russian Internet dating from the Russian Federation that claim to be steep. For example, 24open.ru , which has been advancing exclusively from TV screens for several years. Statistics for this project is open.
Source: https://habr.com/ru/post/6266/
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