Promotion by press releases. Inside view
There has been a lot of talk lately about promoting articles, or even press releases. Being the owner of the classic website for placing press releases - in this article I will try to chew this topic from two sides - as a webmaster and as an optimizer.
Advantages of the promotion of press releases.
1. A press release will be posted “forever” in most cases with zero costs.
2. Most of the largest sites of such a profile - exist for at least two years, have post-, and sometimes, pre-moderation - which with a high degree of probability will protect it from departure from the index or other search engine sanctions.
3. The majority of sites hosting press releases are located in the Yandex Catalog, and from the point of view of PS are trust resources.
4. On such sites bots of search engines constantly “graze” - this will provide your material with quick indexing.
5. Possible small traffic to the promoted site.
6. There is a possibility that offline or online journalists will be interested in your material - and you will get the very “natural links” that are talked about so much.
7. Some services offer for a fee to include your press release in your newsletter.
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Cons of press release promotion.
1. Strict moderation. The material must comply with the format of the press release - that is, it must contain sufficient informational reason and the correct structure of the “inverted pyramid” - from the main thing - to the details. Perhaps your qualifications are not enough and it is better to hire a professional pr-manager for a one-time job.
2. Some sites for placing press releases ask for payment.
3. For a press release you need an informational occasion. Just to inform you that you are selling the cheapest latches will not work. A press release is not a flyer.
4. Not all sites can be promoted through press releases. For example, I have little idea how the press release on the topic of adult or Viagra will look like.
Informational occasions (briefly)
1. Release a new product or service.
2. Change of the general director.
3. Signing contracts.
4. Receiving company awards and prizes.
5. The introduction of any innovative technologies.
6. Joint action with anyone.
7. Hitting any rating.
8. The results of the research.
And so on…
Features of the promotion of press releases.
My service of placing press releases - with strict pre-moderation, both at the stage of registration and when publishing materials. Based on your experience - a small list of what you should NOT do:
1. Register with nickname SUPERSEO, IVAN IVANOV , the Company Company and mail at yandex.
2. Write the title, and especially the entire press release in CAPITAL LETTERS.
3. If there is a photo in the body of the press release, then it should not be 5 mb in size. Spend some time - use radikal. ru or similar service.
4. Attempt to post materials not suitable for the format of the press release.
All requests and questions - you can write on ICQ 377307148 or admin-roman@press4.ru
Advantages of the promotion of press releases.
1. A press release will be posted “forever” in most cases with zero costs.
2. Most of the largest sites of such a profile - exist for at least two years, have post-, and sometimes, pre-moderation - which with a high degree of probability will protect it from departure from the index or other search engine sanctions.
3. The majority of sites hosting press releases are located in the Yandex Catalog, and from the point of view of PS are trust resources.
4. On such sites bots of search engines constantly “graze” - this will provide your material with quick indexing.
5. Possible small traffic to the promoted site.
6. There is a possibility that offline or online journalists will be interested in your material - and you will get the very “natural links” that are talked about so much.
7. Some services offer for a fee to include your press release in your newsletter.
')
Cons of press release promotion.
1. Strict moderation. The material must comply with the format of the press release - that is, it must contain sufficient informational reason and the correct structure of the “inverted pyramid” - from the main thing - to the details. Perhaps your qualifications are not enough and it is better to hire a professional pr-manager for a one-time job.
2. Some sites for placing press releases ask for payment.
3. For a press release you need an informational occasion. Just to inform you that you are selling the cheapest latches will not work. A press release is not a flyer.
4. Not all sites can be promoted through press releases. For example, I have little idea how the press release on the topic of adult or Viagra will look like.
Informational occasions (briefly)
1. Release a new product or service.
2. Change of the general director.
3. Signing contracts.
4. Receiving company awards and prizes.
5. The introduction of any innovative technologies.
6. Joint action with anyone.
7. Hitting any rating.
8. The results of the research.
And so on…
Features of the promotion of press releases.
My service of placing press releases - with strict pre-moderation, both at the stage of registration and when publishing materials. Based on your experience - a small list of what you should NOT do:
1. Register with nickname SUPERSEO, IVAN IVANOV , the Company Company and mail at yandex.
2. Write the title, and especially the entire press release in CAPITAL LETTERS.
3. If there is a photo in the body of the press release, then it should not be 5 mb in size. Spend some time - use radikal. ru or similar service.
4. Attempt to post materials not suitable for the format of the press release.
All requests and questions - you can write on ICQ 377307148 or admin-roman@press4.ru
Source: https://habr.com/ru/post/62418/
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