“Yes, we ate our ears!” - a little gorilla marketing
Not so long ago (spring), we launched the site after running. Until then, they were not particularly advertised, although in some places they appeared in the online media.
Yesterday launched the first advertising campaign. We decided to make it a little unusual. Hooliganism. Little in the style of gorilla marketing. To do this, they took three Rolls-Royce Phantom to decorate them in the Scribbler brand-style and sent them through the streets of Moscow in such a hell of a motorcade! They went around the city for a reason, and according to the plan, according to the list of Moscow universities. Now the summer session is just going on and we wanted to give a little more information to the wider circle of people before its completion about our project. Then the students will take a break until mid-September, as I understand it and remember :)
In cars, ordinary female students from different universities in Moscow (most of which are from Moscow State University) in casual clothes drive and communicate with students at universities. Those. walks up to student "a girl, who lives next door". It was also our sensible decision, I didn’t want to take outrageous promo-girls “in a bikini” of a model look, which everyone is used to seeing at various kinds of auto shows. So conceived, gentlemen critics;)
Our goal is to declare ourselves in the student circle, something memorable and vivid. While it seems to work. According to the results of the action, we will report on the statistical effect (how many new users have registered during the action, how attendance has increased, etc.)
')
In many ways, this action is unique!
- for the first time, Rolls-Royce cars are used as branded cars
- the budget of the action is very few people raised despite the fact that she is satisfied with a simple and unassuming
Well, a little about the budget:
- auto painting (3 pcs.): 54000 rub
- red numbers with the inscription Scribbler.ru (3 sets): 4500 rub
- Rolls-Royce Phantom car (3 pcs.) (Not rent): 67,500,000 rubles
- girls promoters (30 people * day): 30,000 rubles
- Photographer: 5000 rub
===
Total: 67,563,500 rubles
Then just photos. There are many, but sane;)
The standard reaction of people on the street to the motorcade :) I think there is no comment here, although sometimes you can hear very funny conversations and discussions of people about what is happening and what they see !?
A curtain…
The end.
Yesterday launched the first advertising campaign. We decided to make it a little unusual. Hooliganism. Little in the style of gorilla marketing. To do this, they took three Rolls-Royce Phantom to decorate them in the Scribbler brand-style and sent them through the streets of Moscow in such a hell of a motorcade! They went around the city for a reason, and according to the plan, according to the list of Moscow universities. Now the summer session is just going on and we wanted to give a little more information to the wider circle of people before its completion about our project. Then the students will take a break until mid-September, as I understand it and remember :)
In cars, ordinary female students from different universities in Moscow (most of which are from Moscow State University) in casual clothes drive and communicate with students at universities. Those. walks up to student "a girl, who lives next door". It was also our sensible decision, I didn’t want to take outrageous promo-girls “in a bikini” of a model look, which everyone is used to seeing at various kinds of auto shows. So conceived, gentlemen critics;)
Our goal is to declare ourselves in the student circle, something memorable and vivid. While it seems to work. According to the results of the action, we will report on the statistical effect (how many new users have registered during the action, how attendance has increased, etc.)
')
In many ways, this action is unique!
- for the first time, Rolls-Royce cars are used as branded cars
- the budget of the action is very few people raised despite the fact that she is satisfied with a simple and unassuming
Well, a little about the budget:
- auto painting (3 pcs.): 54000 rub
- red numbers with the inscription Scribbler.ru (3 sets): 4500 rub
- Rolls-Royce Phantom car (3 pcs.) (Not rent): 67,500,000 rubles
- girls promoters (30 people * day): 30,000 rubles
- Photographer: 5000 rub
===
Total: 67,563,500 rubles
Then just photos. There are many, but sane;)
The standard reaction of people on the street to the motorcade :) I think there is no comment here, although sometimes you can hear very funny conversations and discussions of people about what is happening and what they see !?
A curtain…
The end.
Source: https://habr.com/ru/post/62282/
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