New tourist service Turometr.ru

What is a product or service?

[turometr.ru] is an international travel portal offering a unique web service for tourists from all over the world - an opportunity in one place, with a minimum of time, in an accessible way, to get the necessary and high-quality information about tourist sites, routes, countries, to book hotel, book air and train tickets, pick up a tour, find a companion, on the one hand; to express oneself, to make feedback, to give an assessment through communication (a tourist social network), on the other hand.

[turometr.ru] are services for professionals (promotion of the tourist product) and for tourists (realization of the tourist product through on-line booking and development of the tourist Internet community, the global social network of users.

What problem does it solve in the market?

To book a tour, hotel, cruise or tickets, a Russian tourist now has to contact several agents (offline sales) or travel sites for information in order to receive complete, reliable and necessary information. The latter can be very difficult to do, as the offered information is sometimes no longer relevant for travelers, does not answer the frequently asked questions of tourists, does not reflect both the positive and negative aspects of recreation in the resorts of the world. Everywhere you can find thousands of resources, stuffed with outdated and duplicate content, which often contribute to the search system of tours, catalogs of hotels and resorts. Search and reservation forms for tours show users descriptions of hotels presented in one database, often showing only the hotel name and the message that "hotel information is temporarily not available." What is not on-line booking at all.

And the photos offered for review were taken many years ago in low quality.
Today, favorable conditions have been created in the travel services market for the development of innovative online solutions - selling tour packages, quick search for travel services and the development of thematic user content. Many of these innovations include, first and foremost, new online Web 2.0 capabilities. In fact, the term Travel 2.0 can be applied to them - for the reason that Web 2.0 practices are actively penetrating the tourism business. Today it’s not enough to be just a passive user of traditional Web 1.0 sites with static information. The project [TUROMETR.ru] solves the problem of the online travel services market by introducing innovative Web 2.0 solutions.
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What do users get?

Blogs, social networks, contacts, forums, services for the storage and exchange of photos and videos - all these sites that we visit regularly. However, we use several resources instead of one full. On one site we read useful information, on the other we speak in our favorite community, and on the third we order services. When implementing the project [TUROMETR.ru], users receive a single international resource.

Before going on a trip, a tourist will be able to view photos of his intended destination on vacation, look for reviews or videos about hotels, compare prices of various travel agencies, view routes compiled and added by other travelers, download an audio guide, buy tickets, find out on-line availability places, book a hotel, and returning from a trip to share your comments and impressions.

Business model (advertising, service)

[turometr.ru] is a travel service whose resources can be used as platforms for conducting large-scale advertising campaigns of a high degree of efficiency on the Internet.

Campaign sites

• B2B Group - the resources that are visited only by professionals of the tourism business - employees of travel agencies, tour operator companies, etc.
• B2C Group - the resources, the visitors of which are both professionals of the travel industry, and end users of the services they provide - tourists.

Areas of activity

• provision of advertising sites and content for legal entities;
• provision of services (booking of rooms in hotels, tours, booking of air and railway tickets, excursions, ordering transport);

Sources of income

• provision of advertising sites - 40%
• sale of content - 30%;
• provision of travel services (booking rooms in hotels, tours, booking of air and railway tickets, excursions, transport order, visa) - 30%

see presentation