Why is the “new client better than the old two”?
Yesterday, in the topic " I resent, MTS - kidalovo " this thought of mine finally formed, which had not found a normal answer for a long time:
Why so? What are the benefits to companies from new users? They are given all sorts of bonuses, discounts, new services.
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You don’t need to go far for an example: in any shopping center, girls representing OpSoSov connect new subscribers for free, and usually the operator gives a bonus of 50 rubles, say, to the account. Many (most of all, young people) use this, just like free Ubuntu disks - they will spend the bonus and throw it away.
Meanwhile, old customers only get these “pies” - a change in tariffs, the emergence of fees for once free services. I would especially like to emphasize the behavior of our regional provider. Approximately 3-4 times a year, new tariffs and exemptions are introduced for new customers, such as unlimited 4 Mb / s for 800 rubles. per month, whereas for “ordinary” clients the ceiling is 2 Mb / s for 1400 rubles. and no discounts, etc.
Why so?
Our operators believe that the new client is better than the old two.
(comment)
Why so? What are the benefits to companies from new users? They are given all sorts of bonuses, discounts, new services.
')
You don’t need to go far for an example: in any shopping center, girls representing OpSoSov connect new subscribers for free, and usually the operator gives a bonus of 50 rubles, say, to the account. Many (most of all, young people) use this, just like free Ubuntu disks - they will spend the bonus and throw it away.
Meanwhile, old customers only get these “pies” - a change in tariffs, the emergence of fees for once free services. I would especially like to emphasize the behavior of our regional provider. Approximately 3-4 times a year, new tariffs and exemptions are introduced for new customers, such as unlimited 4 Mb / s for 800 rubles. per month, whereas for “ordinary” clients the ceiling is 2 Mb / s for 1400 rubles. and no discounts, etc.
Why so?
Source: https://habr.com/ru/post/61438/
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