Estimating the cost of Web 2.0 startups
How to estimate the true value of a Web 2.0 startup? Today, this problem is becoming urgent, because the number of transactions and venture investments in the market is clearly increasing. A curious way to give a rough estimate of a startup was suggested by the eSnips director who drew such a wonderful slide. It shows that the cost of a startup directly correlates with the Alexa Reach (number of visitors per million).
The slide demonstrates that the cost of a startup is directly dependent on site traffic. Of course, both Alexa statistics and the very principle of such an assessment are largely inaccurate, but they well show the overall picture of what is happening, the so-called Web 2.0 ecosystem .
At the top of the original Web 2.0 pyramid, there are sites that cost more than a billion dollars: these are the “big three” of Wikipedia, YouTube and MySpace, as well as the adjacent Orkut and Blogger, which are also worth more than a billion. All of them have Alexa rating of over 20,000 (that is, they are visited daily by more than 2% of Internet users). For comparison, this indicator does not exceed 170 (that is, 0.017%) for Habra, and 12,000 (1.2%) for Yandex
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At the second stage of the pyramid are Flickr, Facebook and Hi5 (cost from $ 500 million to $ 1 billion). In the interval from $ 100 million to $ 500 million, you can consider LinkedIn, Bebo, Digg, Feedburner, Last.fm and Technorati. Just below $ 100 million - StumbleUpon, Slide and Netvibes.
Of course, the number of visitors cannot be directly translated into dollars, because the “cost” of one user is very different from site to site, depending on the site’s business model, social and demographic composition of users.
via The Next Net
The slide demonstrates that the cost of a startup is directly dependent on site traffic. Of course, both Alexa statistics and the very principle of such an assessment are largely inaccurate, but they well show the overall picture of what is happening, the so-called Web 2.0 ecosystem .
At the top of the original Web 2.0 pyramid, there are sites that cost more than a billion dollars: these are the “big three” of Wikipedia, YouTube and MySpace, as well as the adjacent Orkut and Blogger, which are also worth more than a billion. All of them have Alexa rating of over 20,000 (that is, they are visited daily by more than 2% of Internet users). For comparison, this indicator does not exceed 170 (that is, 0.017%) for Habra, and 12,000 (1.2%) for Yandex
')
At the second stage of the pyramid are Flickr, Facebook and Hi5 (cost from $ 500 million to $ 1 billion). In the interval from $ 100 million to $ 500 million, you can consider LinkedIn, Bebo, Digg, Feedburner, Last.fm and Technorati. Just below $ 100 million - StumbleUpon, Slide and Netvibes.
Of course, the number of visitors cannot be directly translated into dollars, because the “cost” of one user is very different from site to site, depending on the site’s business model, social and demographic composition of users.
via The Next Net
Source: https://habr.com/ru/post/6143/
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