Yandex acquired Searchengines.ru

Moscow - Odessa, April 1, 2007. Yandex has acquired Searchengines.ru - the largest Russian-language resource dedicated to optimizing websites for search engines.
“The forum on Searchengines.ru is a unique collection of information about optimized websites and their creators, and as such is invaluable,” said Platon Schukin, head of the department for combating optimizers at Yandex. - We often face the problem of determining the naturalness or optimization of the site and the inability to solve it quite accurately, and even the most cursory analysis of the behavior of forum users allows you to do this with 100 percent certainty. The most valuable part of the acquisition was the reputation system - an analysis of this counterpart TrustRank allowed us to identify and neutralize several large optimizing firms. ”
“Starting today, users of the Searchengines.ru forum will have new opportunities for doing business,” said Ilya Segalovich, director of technology at Yandex. - First of all, they will be able to more effectively engage in the most appropriate type of business to promote customer sites - sales of contextual advertising on Yandex. In addition, it is possible that the intensifying competition between search services will force us to take a fresh look at the role of optimizers in it and to develop ways to use information about the leading experts in this area for, for example, not only improving the quality of Yandex search, but also a similar deterioration. other search engines.
“We should not also forget about the huge commercial potential of the forum and services around it. - says the head of the department of new advertising products Alexey Amilyushchenko. - According to some estimates, the volume of the paid links market in RuNet has already exceeded a million dollars, so this could be a new hit of Internet advertising after the contextual one. At the same time, the ability to demonstrate the guaranteed effect of buying links, which the planned acquisition of several link exchange systems and their integration with the development team of the ranking algorithms of the web search department will give us, will become a unique feature of our new product. We are also considering the possibility of hiring a team of doorway builders to manufacture doorways and posting Yandex.Direct ads on them - we all know that the quality of doorway traffic often exceeds the quality of search traffic, and it seems more profitable to keep such people at a fixed rate than to share profit with them .
Under the terms of the transaction, its amount was not disclosed. Sergey Petrenko, the former owner of the site, comments: “I can only say that the amount is quite decent, it will be enough for me for a new car and a couple of favorite Macintoshes.”