Reflections on the mobile phone market
In the summer, as a last resort in the fall, a significant event will occur that will completely change the mobile phone market. Players will change and the concept of mobile communication will change dramatically. Until recently, the situation was as follows: iPhone and all other phones. Now Android is gaining momentum, and look to see Microsoft is about to appear.
For the first time, phones will be made by companies that have a very mediocre relationship to telephony. And 5 years ago it was impossible even to assume that these companies would be able to press such giants as Nokia, Motorola or Sony Ericsson. Unfortunately, it turned out that the phone is not just a separate device, but something that allows access to information similar to that available to the user when he is away from the full screen of the monitor, and all those services that are available in the depths of the Internet.
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Google and Apple realized this idea and made devices that integrate perfectly with the big brother and allow access to the same services. This is probably the main thing that distinguishes these platforms from the rest of the gray mass of phones. And this is exactly what makes these phones popular. The presence of MMS, support for codecs, JAVA, Flash - it's all the little things. The main thing is how the phone integrates with the systems that the user needs. Those who live in gmail and other Google services will buy Android. Who uses MobileMe and iTunes, will get an iPhone.
Microsoft has been on its heels lately and has completely forgotten that without innovation it will die the death of IBM. However, you can not lag behind and they also decided to do the integration. Active Sync no longer drives and is terribly outdated. Do you find it surprising that Windows Seven and Windows Seven Mobile are surprisingly synchronized? When else was it that the desktop and mobile platform have the same name? Then came the Zune HD , whose interface strangely resembles the interface of Windows Mobile 6.5. It seems to me that Microsoft has decided to engage in the global integration of its products, which is commendable and expected.
It will be a shame to look at the giants of the cellular industry, who, in the presence of such competitors, will simply disappear or will be processed by numb users who can only talk on the phone. I have a vague suspicion that MSFT will take a cunning step and leave all OEMs, such as Samsung, LG and HTC, with Windows Mobile 6.5. And he rolls out Pink with Seven.
So, we all know that Apple will update the iPhone in the summer . According to rumors, MSFT wants to release its Pink very soon with the support of Verizon. Google is about to assemble Android 2, and a bunch of manufacturers will rush to sell Google-powered phones. There also marks Palm Pre. This company will receive a substantial market share. Where are today's phone manufacturers looking? This situation was obvious one or two years ago? Where is your plan gentlemen?
For the first time, phones will be made by companies that have a very mediocre relationship to telephony. And 5 years ago it was impossible even to assume that these companies would be able to press such giants as Nokia, Motorola or Sony Ericsson. Unfortunately, it turned out that the phone is not just a separate device, but something that allows access to information similar to that available to the user when he is away from the full screen of the monitor, and all those services that are available in the depths of the Internet.
')
Google and Apple realized this idea and made devices that integrate perfectly with the big brother and allow access to the same services. This is probably the main thing that distinguishes these platforms from the rest of the gray mass of phones. And this is exactly what makes these phones popular. The presence of MMS, support for codecs, JAVA, Flash - it's all the little things. The main thing is how the phone integrates with the systems that the user needs. Those who live in gmail and other Google services will buy Android. Who uses MobileMe and iTunes, will get an iPhone.
Microsoft has been on its heels lately and has completely forgotten that without innovation it will die the death of IBM. However, you can not lag behind and they also decided to do the integration. Active Sync no longer drives and is terribly outdated. Do you find it surprising that Windows Seven and Windows Seven Mobile are surprisingly synchronized? When else was it that the desktop and mobile platform have the same name? Then came the Zune HD , whose interface strangely resembles the interface of Windows Mobile 6.5. It seems to me that Microsoft has decided to engage in the global integration of its products, which is commendable and expected.
It will be a shame to look at the giants of the cellular industry, who, in the presence of such competitors, will simply disappear or will be processed by numb users who can only talk on the phone. I have a vague suspicion that MSFT will take a cunning step and leave all OEMs, such as Samsung, LG and HTC, with Windows Mobile 6.5. And he rolls out Pink with Seven.
So, we all know that Apple will update the iPhone in the summer . According to rumors, MSFT wants to release its Pink very soon with the support of Verizon. Google is about to assemble Android 2, and a bunch of manufacturers will rush to sell Google-powered phones. There also marks Palm Pre. This company will receive a substantial market share. Where are today's phone manufacturers looking? This situation was obvious one or two years ago? Where is your plan gentlemen?
Source: https://habr.com/ru/post/60793/
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