Internet and media
The tendency to supplant paper media with electronic ones was outlined about 20 years ago. Strengthened in the late 90s and became rampant in zero.
Vasily Gatov, Vice-President of the Guild of Russian Publishers, writes that "American newspapers are dying before our eyes ... and magazines just disappear in batches." This happened before, but more slowly. The economic crisis has accelerated this process. Today, only 19% of Americans between the ages of 18 and 35 admit that they are reviewing the paper press. The average age of regular reader of newspapers begins with 55 years. A not-too-serious survey conducted on Habré confirms the facts - the paper press is read less and less.
However, the problem of the disappearance of paper editions is not limited only to changing the media: there was paper, and the computer screen, Palm or handheld, or some kind of electronic reader would become. The problem is that the Internet has destroyed an established economic model, which allowed publishing houses to maintain large newsrooms and offices around the world.
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The Internet has changed the speed of production, delivery and consumption of information. There are fewer and fewer people who will be waiting for a fresh morning issue of the newspaper to sit on a tabletop or a kitchen, without haste, under a coffee and a jam sandwich, to read yesterday's news. Today, all the operational information is added to the Network and it’s already clear that no news agency will be able to win in terms of speed from the many bloggers who post messages, photos and videos from the scene of accidents before the official representatives of the press. At the last G20 summit, bloggers spoke with politicians along with media representatives.
This trend has led many newspapers (and not only newspapers) to cut their newsrooms and reduce with them themselves.
The rest draw caricatures:
1) Newspaper revenues are falling, the state is declining.
2) The number of sections in the newspaper is reduced, the pages are reduced.
3) Columnists, columnists, cartoonists are fired.
4) Reports and photos are cut, layoffs continue.
5) Daily home delivery of newspapers reduced.
Former editor of Time Magazine Walter Isaacson believes that only the introduction of a system of paid access to online versions of newspapers and magazines can save journalism. To access the content of publications on the Internet, you will need to subscribe for a week or month. If you don’t need access to the newspaper for a whole month, and you just want to read one or two articles, then you can access them using the “micropayments” system (this method is used, for example, when you buy music on iTunes). That is, you are automatically charged 10-20 cents per article. As a successful example of a newspaper charging access to its materials, Isaacson cites the Wall Street Journal. In 2008, when the subscription of almost all American newspapers and magazines decreased, the subscription to the web version of the Wall Street Journal increased by 7%.
At the same time, American confidence in paper media in the era of the Internet has noticeably decreased. Politicians get their Facebook and Twitter accounts, and those that are more conservative still indulge in reading news and their own blogs, but this is not for long.
As Gatov writes all the same, the shrinking newspaper / magazine market in the United States leads “to a global media-mix revision — globalization will bring this revision to us.” And, apparently, he is not so wrong — not so long ago paper eXile, just the other day SmartMoney ( read , if not read, there is a very touching column by chief editor Malyutin).
What's next?
upd
Against the background of a decline in print media revenues, analysts predict an increase in online media revenue and a 58.6% increase in the Internet advertising market in 2009. ( nr2.ru )
upd 2
yonyonson : “It all started even earlier than 20 years ago. 1981: www.youtube.com/watch?v=5WCTn4FljUQ
And now this very San Francisco Chronicle almost closed. "
Vasily Gatov, Vice-President of the Guild of Russian Publishers, writes that "American newspapers are dying before our eyes ... and magazines just disappear in batches." This happened before, but more slowly. The economic crisis has accelerated this process. Today, only 19% of Americans between the ages of 18 and 35 admit that they are reviewing the paper press. The average age of regular reader of newspapers begins with 55 years. A not-too-serious survey conducted on Habré confirms the facts - the paper press is read less and less.However, the problem of the disappearance of paper editions is not limited only to changing the media: there was paper, and the computer screen, Palm or handheld, or some kind of electronic reader would become. The problem is that the Internet has destroyed an established economic model, which allowed publishing houses to maintain large newsrooms and offices around the world.
')
The Internet has changed the speed of production, delivery and consumption of information. There are fewer and fewer people who will be waiting for a fresh morning issue of the newspaper to sit on a tabletop or a kitchen, without haste, under a coffee and a jam sandwich, to read yesterday's news. Today, all the operational information is added to the Network and it’s already clear that no news agency will be able to win in terms of speed from the many bloggers who post messages, photos and videos from the scene of accidents before the official representatives of the press. At the last G20 summit, bloggers spoke with politicians along with media representatives.
This trend has led many newspapers (and not only newspapers) to cut their newsrooms and reduce with them themselves.
The rest draw caricatures:
1) Newspaper revenues are falling, the state is declining.
2) The number of sections in the newspaper is reduced, the pages are reduced.
3) Columnists, columnists, cartoonists are fired.
4) Reports and photos are cut, layoffs continue.
5) Daily home delivery of newspapers reduced.
Former editor of Time Magazine Walter Isaacson believes that only the introduction of a system of paid access to online versions of newspapers and magazines can save journalism. To access the content of publications on the Internet, you will need to subscribe for a week or month. If you don’t need access to the newspaper for a whole month, and you just want to read one or two articles, then you can access them using the “micropayments” system (this method is used, for example, when you buy music on iTunes). That is, you are automatically charged 10-20 cents per article. As a successful example of a newspaper charging access to its materials, Isaacson cites the Wall Street Journal. In 2008, when the subscription of almost all American newspapers and magazines decreased, the subscription to the web version of the Wall Street Journal increased by 7%.
At the same time, American confidence in paper media in the era of the Internet has noticeably decreased. Politicians get their Facebook and Twitter accounts, and those that are more conservative still indulge in reading news and their own blogs, but this is not for long.
As Gatov writes all the same, the shrinking newspaper / magazine market in the United States leads “to a global media-mix revision — globalization will bring this revision to us.” And, apparently, he is not so wrong — not so long ago paper eXile, just the other day SmartMoney ( read , if not read, there is a very touching column by chief editor Malyutin).
What's next?
upd
Against the background of a decline in print media revenues, analysts predict an increase in online media revenue and a 58.6% increase in the Internet advertising market in 2009. ( nr2.ru )
upd 2
yonyonson : “It all started even earlier than 20 years ago. 1981: www.youtube.com/watch?v=5WCTn4FljUQ
And now this very San Francisco Chronicle almost closed. "
Source: https://habr.com/ru/post/60677/
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