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Apple will take part in the exhibition of consumer electronics CES`2010

According to CNet , Apple will not only take part in the next CES`2010, but will also expand its pavilion area four times.
Consumer Electronics Show CES traditionally takes place in January in Las Vegas. It has traditionally caused great interest among manufacturers, the public and the media. It demonstrates almost all the “hot” news of the next year, and Apple will be very useful there.
Until now, the company's participation in CES was purely formal, as the main emphasis was placed on Macworld, taking place around the same time in San Francisco.
It seems that this imposition of dates has played a fatal role for Macworld.
Participation in CES will attract a much wider attention of Apple's potential customers to Apple, and such advertising is very expensive today.

PS: The assumption made in January that Apple’s refusal to participate in Macworld Conference & Expo was only a reorientation of Apple to a wider audience - see the article: “The last Macworld`2009 for Apple - or maybe Apple decided to quit“ reservations "?" .

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Source: https://habr.com/ru/post/60535/


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