Google invites everyone to take part in the next webinar for Internet marketing specialists dedicated to working with Website Optimizer (
google.ru/websiteoptimizer ).
Testing the site allows a specialist, based on the behavior of visitors, to determine the most effective content and design of the site, which in turn leads to an increase in conversion rate and ROI.
The seminar will be held by Igor Protsenko, Google advertising strategy specialist (Dublin, Ireland). Igor will talk about the functionality of the product, its principles of operation and the importance of optimizing the pages of the site to improve the effectiveness of Internet marketing. Participants will be presented with examples of using Website Optimizer by both AdWords advertisers and Google itself. In addition, the audience will be presented with a review of typical experiments, tips for creating them and demonstrating an interface.
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The online seminar will be held at 4 pm Moscow time on May 28, 2009. To participate and get more information, please go to
http://www.google.com/adwords/webinars /, select the Website Optimizer workshop and follow the registration instructions.