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Sony Ericsson needs 100 million euros

Recently things are not going well for Sony Ericsson - sales for the first quarter of this year have fallen by 50%, says Engadget. And now the president of Sony Ericsson has recognized that the decline in demand, coupled with the "holes" in the portfolio of models has caused big problems in the company. He also acknowledged that by the end of this fiscal year (by March 2010) revenues should increase by at least 100 million euros if Sony Ericsson wants to stay afloat. According to rumors, the company is considering many options for increasing revenues, but so far no final plans have been formulated.

But really, the hole in the portfolio. Personally, I still have SE w810i. I am satisfied with the phone, although the model is already more than 4. And what do we see? For 4 years, Sony Ericsson has released many good models, but if we consider a wolfman series, then there are phones with a 2mp camera, then without autofocus, then without a flash, i.e. as if there is not that universal super phone which was the same 750 or 810 at one time. Actually there is nothing to change your 810 from the price category up to ~ 200 cu
Another thing is Nokia, the mass of intersnyh models, the rapid update of the model range and the functionality of the phones. Sony became frankly boring both in terms of functions and design, for the last 4 years I personally remember only p1i and 850i.

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Source: https://habr.com/ru/post/60395/


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