Nigma indexes in a new way
Nigma again lit - launched a new algorithm for indexing sites. It is similar to the fact that Nigma launched last week, but now the information is extracted from more sites and is mixed directly into the issue.
As a result, Nigma increased the number of questions to which she answers, and at the same time snippets are more informative - say, Anna Semenovich Nigme is now known not only for her chest size:
In Nigma argue that with the use of this technology, the issue is more relevant, because Clicks on such snippets - twice. Well, really, how can I not click?
I contacted Nigma about this - they answered me that the click-through rate of the second link is the same as the first one, and the third CTR is almost three times higher than the normal one. Those. since users are so actively clicking on such snippets, and do not consider this an advertisement, then this feature is really useful.
The engine is still running with a small experimental index, so these snippets are shown only by 1% of user requests. But Nigma is going to expand the index by the end of summer - this is where the struggle between optimizers will unfold!
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Here are some examples of how the new algorithm works:Link to the news blog Nigma
As a result, Nigma increased the number of questions to which she answers, and at the same time snippets are more informative - say, Anna Semenovich Nigme is now known not only for her chest size:
In Nigma argue that with the use of this technology, the issue is more relevant, because Clicks on such snippets - twice. Well, really, how can I not click?
I contacted Nigma about this - they answered me that the click-through rate of the second link is the same as the first one, and the third CTR is almost three times higher than the normal one. Those. since users are so actively clicking on such snippets, and do not consider this an advertisement, then this feature is really useful.
The engine is still running with a small experimental index, so these snippets are shown only by 1% of user requests. But Nigma is going to expand the index by the end of summer - this is where the struggle between optimizers will unfold!
')
Here are some examples of how the new algorithm works:Link to the news blog Nigma
Source: https://habr.com/ru/post/59949/
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