Communication with the customer site
or What the site customers say and how to understand it.
"There should be a forum on the site"
- The site is planned interactive question-answer section.
"The structure of the site should be simple"
- The layout of the elements on the page is clear to the Customer and he is ready to describe it. But what sections will be on the site should still be clarified.
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“We need technical support”
- Requires site promotion.
“We have no requirements for design ...”
- It will require several people and each his own, from the secretary to the accountant.
It turns out that 90% of customers do not understand what you are talking about. As a foreigner, they catch familiar words, and the choice of a performer ultimately occurs on the basis of the named price, the clarity of the answers and the manager’s confidence. It seems to me that you need to introduce customer counseling service and take money during the conversation.
In addition, in those rare cases when it is possible to speak with the customer meaningfully and for a long time, it turns out that he needs another site. The most important thing is in terms of structure, because the site of competitors is usually taken as a basis. And that site was made "as suppliers", etc. And then the customer says "we need the 'Our dealers' section, but we do not have dealers."
"There should be a forum on the site"
- The site is planned interactive question-answer section.
"The structure of the site should be simple"
- The layout of the elements on the page is clear to the Customer and he is ready to describe it. But what sections will be on the site should still be clarified.
')
“We need technical support”
- Requires site promotion.
“We have no requirements for design ...”
- It will require several people and each his own, from the secretary to the accountant.
It turns out that 90% of customers do not understand what you are talking about. As a foreigner, they catch familiar words, and the choice of a performer ultimately occurs on the basis of the named price, the clarity of the answers and the manager’s confidence. It seems to me that you need to introduce customer counseling service and take money during the conversation.
In addition, in those rare cases when it is possible to speak with the customer meaningfully and for a long time, it turns out that he needs another site. The most important thing is in terms of structure, because the site of competitors is usually taken as a basis. And that site was made "as suppliers", etc. And then the customer says "we need the 'Our dealers' section, but we do not have dealers."
Source: https://habr.com/ru/post/5981/
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