Usability and Advertising (lecture at PFUR)

On May 15, the Advertising Vector Conference was held at the University of Peoples' Friendship. We were invited to hold a master class on it. Andrei Sikorsky and I gave a lecture on Usability and Advertising.



The material of the lecture echoes our report at the conference “PR on the Internet”, which took place two days earlier. But in the format of the lecture it was possible to expand many provisions: to discuss the recent experiment with focusing the user's attention on expedient interface objects - we showed not only heat maps, but also comparative statistics:

• on time before the first click,
• concentration of sight
• the effectiveness (utility) of perfect clicks.

Next week will finish the design of the report of this experiment. Those interested can receive it upon request at research@usabilitylab.net (in the subject line, enter the word GazeCatcher).
Presentation used at the lecture