Yandex has researched Internet trade of Runet

Internet, March 26, 2007. Yandex has released the newsletter "Internet commerce in Russia: retail." The data presented in the study cover the period from February 2006 to February 2007. The full text of the newsletter is available here: http: //download.yandex.ru/company/yandex_on_ecommerce_spring_2007.pdf.

According to Yandex, in 2006 the Russian retail market for online merchandise trade grew by 42% *. The turnover of Western electronic retail grew less - by about 25%.

The level of interest in online shopping among metropolitan residents is significantly higher than that of regional ones. Most of the other Russians visit the online shopping Muscovites. In 2006, the share of their transitions to websites of online stores among users from all regions of Russia amounted to 62%.

Most users were interested in 2006 in computers, electronics, photographic goods, telephones and household appliances. The user interest in products of the “Construction and Repair” group grew more actively (+ 30% per year).
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The number of stores on the Russian Internet for the year increased by about 47%. The number of online businesses offering equipment (+ 77%), building materials (+ 68%), gifts and flowers (+ 62%), books (+ 52%), sports (+ 51%) and children's products is growing at a faster rate. (+ 49%).

The number of stores selling certain goods through the Internet does not always increase with the demand for their supply. Today, clothing and footwear, household goods, sports goods and building materials are increasingly falling into the circle of interests of Internet buyers.

The top ten brands that Internet users searched for in 2006 included mainly mobile phone manufacturers. In the Top 10, Runet vendors are home appliance and electronics manufacturers. In the top ten most offered products are dominated by expensive models of televisions and cameras.

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* Growth in the number of referrals of Russian users to sites of Russian online stores. According to Yandex, this figure corresponds to the overall growth of the Russian retail e-commerce market.