For 44% of Runet users, Internet is more important than food and clothing.
The RU-metric project based on Rambler TOP100 rating data, the Rambler search engine itself and the results of its own online survey provided information on the impact of the crisis on the Russian segment of the Internet, namely on the dynamics of network resource attendance and entire Runet sectors, changes in Russians' interest in a crisis, Russians attitude to the Internet.
As it turned out, almost half of the users (44%) would not refuse the Internet even if they did not have enough money for food and clothing. Donate the Internet, if they have a shortage of funds to buy food, ready to 25% of users. And 19 percent of respondents say they are easily prepared to abandon the Internet without giving reasons.
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People are aware of the utility that the Internet gives them - only 5% of respondents do not see the utility in using the network. But the respondents presented a lot of options for benefiting from the network: these are savings on communication in general and phone calls in particular (21%), cost reduction for various purchases (16%) and the ability to download interested software, music and movies at any time (52% answered). Also, in a crisis, the network is rightfully considered one of the most economical leisure options.
Another study found that 69% use information obtained from the Internet in their work, and 7% earn money online.
The largest decline in attendance over the year was recorded in the “Hobbies and Hobbies” sector (-79%), and the largest increase in visits was recorded in the “Industry” (197%), “Cinema” (159%), “Programs” (128%) sectors .
Quite noticeably added to the visits "freelancers" sites and resources with completely free content. It seems that the issue of legalizing software in Russia is once again thrown far back: users often visit resources where pirated versions of software and movies are laid out, they prefer to receive it for free, instead of buying legal licenses and disks.
Despite the crisis, on the whole, the year turned out to be quite positive - 25% of the sites belonging to the top 30 runet leaders in all sectors Rambler TOP100 managed to almost double their audience, while only 9% of sites recorded a decrease in attendance.
Willingness users to abandon the Internet
As it turned out, almost half of the users (44%) would not refuse the Internet even if they did not have enough money for food and clothing. Donate the Internet, if they have a shortage of funds to buy food, ready to 25% of users. And 19 percent of respondents say they are easily prepared to abandon the Internet without giving reasons.
The usefulness of the Internet
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People are aware of the utility that the Internet gives them - only 5% of respondents do not see the utility in using the network. But the respondents presented a lot of options for benefiting from the network: these are savings on communication in general and phone calls in particular (21%), cost reduction for various purchases (16%) and the ability to download interested software, music and movies at any time (52% answered). Also, in a crisis, the network is rightfully considered one of the most economical leisure options.
Another study found that 69% use information obtained from the Internet in their work, and 7% earn money online.
Changing the interests of Runet users
The largest decline in attendance over the year was recorded in the “Hobbies and Hobbies” sector (-79%), and the largest increase in visits was recorded in the “Industry” (197%), “Cinema” (159%), “Programs” (128%) sectors .
Quite noticeably added to the visits "freelancers" sites and resources with completely free content. It seems that the issue of legalizing software in Russia is once again thrown far back: users often visit resources where pirated versions of software and movies are laid out, they prefer to receive it for free, instead of buying legal licenses and disks.
Despite the crisis, on the whole, the year turned out to be quite positive - 25% of the sites belonging to the top 30 runet leaders in all sectors Rambler TOP100 managed to almost double their audience, while only 9% of sites recorded a decrease in attendance.
Source: https://habr.com/ru/post/59216/
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