Client ICP

At an Internet marketing conference held by the newspaper “From hand to hand,” an interesting term was formed in a private conversation about “letting the client’s nerves”.

We are all human beings, an atmospheric column is pressing on everyone, but sometimes its pressure is still felt. This usually happens when a competitor of my client does a noticeable action in the business that my client sees, and he has two reactions:

• "Urgently need the same."
• "We urgently need to redo everything, everything is bad."

Depending on pressure, two decisions are made: either we do everything with you, or we exchange for someone (fast tenders also belong here).

It’s impossible to be fully prepared for these changes, always a surprise. The best tactic of behavior in this case comes from the very definition of "PMS". It is impossible to fight this, it can only be experienced. More details.

• Always say: "Yes, yes, yes."
• Do not forget: "Well, how so."
• We promise: "Yes, they are generally nekrasavtsy, you have won as well, and there are some shortcomings."
• And we earn: “Yes, we will think up right now in such a way that it will rot, everything will be all right as well.”

That is: “You are very beautiful, I love your mother, we will definitely buy a fur coat”.
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The main thing is not to miss the beginning and signs. To do this, it’s enough to regularly contact the client, ask “How are you” and “What is going on in the market”. Tell yourself.