Intel Outside

Intel, which has long focused the attention of people in its advertisements on what is inside the PC, is ready to launch a new advertising campaign in which it will position itself as the inventor of future technologies. The slogan with which Intel will be associated in the next few years will be “Sponsors of Tomorrow” ( “Sponsors of the Future” ). The launch of the advertising company is scheduled for next week.

In the 90s, the company became famous for a huge advertising campaign under the slogan “Intel Inside”. This slogan has long been reflected in the release of many Intel products, for example, mobile Centrino processors. The change in marketing strategy is due to the fact that the average PC buyer is now less interested in what is inside the computer and how productive the components are, how much more people are interested in how useful the computer can be. This trend is reflected in the growth of sales of devices such as smartphones and netbooks.

Source: informationweek.com