Mobad - mobile sales service with an eye on social

In early April, a new online service for private ads selling, exchanging and buying cell phones www.mobad.ru started . Call this segment a white spot on the map of the RuNet language will not turn, so the service needs something to stand out. We decided to focus on social networks and on the narrow profile of the service - it is better to search for ads on the site dedicated to mobile phones than on the giant sites “about everything” of the type “From hand to hand” (by the way, the IRR themselves confirm this with their narrow IDR real estate, IRR Auto and etc.).

So, from interesting features:

• Flash interface for VK (200.000 who installed the application http://vkontakte.ru/app294669 )
• The user can place the code of his ad in his own LiveJournal or in the community, while the ad will be beautifully graphically designed and have a clear interface, for example: mobad.livejournal.com/972.html
• single database with ads for all external interfaces; That is, the users of vkontakte are watching the announcements of users
• the system’s software engine — the team’s own development — allows the service’s Flash application to be placed on any site;
• the user, placing his ad, is working with the most complete database of brands and mobile phone models present in the Russian market, which saves him time to place his application for sale;
• the service allows the exchange of messages between users;

“For what purpose we decided to concentrate on a narrow product group - mobile phones and accessories for them,” says one of the creators of the mobad.ru service, Sergey Novikov, “we really wanted to avoid creating a regular private notice board with thousands of outdated announcements, in which you can just get lost and forget why you came to the resource. Our task is to give the user a convenient service where you can easily and quickly sell, buy or exchange your mobile phone, that is, if you need to go to auto.ru to sell a car, then you need to sell or buy your mobile phone.

The creators of mobad.ru believe that it will be very popular - from the moment it was launched, 5,000 announcements were posted on the mobad.ru system, on average about 100 applications for the sale of telephones were submitted per day, and about three were registered in less than a month thousands of sellers - users of the system.