Projects in the Web 2.0 era.
Seven simple rules that allow you to create projects aimed at the future.
Rule one: Do not create complex systems.
Complex systems scare users away, are long and expensively created and quickly become obsolete. This is their natural property, you need to take it for granted. Increase functionality as your community grows. Build foundations, not locks. Let users build by themselves. As a last resort, give them that feeling.
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Rule two: Forget about institutions.
The era of people began on the Internet. Institutes lose in the Internet race a priori, because they have a harder and longer decision-making process. In addition, institutions are trying to reproduce their nature on the Internet - those very complex systems, "locks".
Rule Three: Look for what binds.
Value is created not only by the number of network participants, but also by the density, quality of relationships. Weave the fabric of relationships, contribute to them. Remember the Reed law, not only Metcalf.
Rule Four: Create metaphors.
Good metaphors organize work, increase popularity, bring money and followers, win elections. With the sites certainly cope ...
Rule Five: Motivate.
Encourage content creation. The negative karma on habrahabr.ru after my first post in this community forced me to write another text that is neutral to network trolls — just to get access to the job placement service. Growth rights, understood as access to opportunities - motivates.
Rule Six: Look for new audiences.
The market is open and will be open for many years. The main thing is not to “shoot” too soon. For example, a huge niche is now free in which you can make strategic investments: blogs about Russia in English. As the country becomes involved in world processes, any high-quality blog of this kind can become “golden”. A blog, say, by types of certain markets, or consumer moods - “platinum”.
Rule Seven: Forget.
We are always dominated by our previous experience. A person thinks in terms of three years ago, and also evaluates the market. Checked by marketables. Learn to forget the past, discard the present, and plan “from the future” - your audience will appreciate it.
Rule one: Do not create complex systems.
Complex systems scare users away, are long and expensively created and quickly become obsolete. This is their natural property, you need to take it for granted. Increase functionality as your community grows. Build foundations, not locks. Let users build by themselves. As a last resort, give them that feeling.
')
Rule two: Forget about institutions.
The era of people began on the Internet. Institutes lose in the Internet race a priori, because they have a harder and longer decision-making process. In addition, institutions are trying to reproduce their nature on the Internet - those very complex systems, "locks".
Rule Three: Look for what binds.
Value is created not only by the number of network participants, but also by the density, quality of relationships. Weave the fabric of relationships, contribute to them. Remember the Reed law, not only Metcalf.
Rule Four: Create metaphors.
Good metaphors organize work, increase popularity, bring money and followers, win elections. With the sites certainly cope ...
Rule Five: Motivate.
Encourage content creation. The negative karma on habrahabr.ru after my first post in this community forced me to write another text that is neutral to network trolls — just to get access to the job placement service. Growth rights, understood as access to opportunities - motivates.
Rule Six: Look for new audiences.
The market is open and will be open for many years. The main thing is not to “shoot” too soon. For example, a huge niche is now free in which you can make strategic investments: blogs about Russia in English. As the country becomes involved in world processes, any high-quality blog of this kind can become “golden”. A blog, say, by types of certain markets, or consumer moods - “platinum”.
Rule Seven: Forget.
We are always dominated by our previous experience. A person thinks in terms of three years ago, and also evaluates the market. Checked by marketables. Learn to forget the past, discard the present, and plan “from the future” - your audience will appreciate it.
Source: https://habr.com/ru/post/5863/
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