Monster will open an office in Moscow
Monster Worldwide , one of the leaders of the global online recruitment market, opened an office in RuNet last fall and now plans to get an office in Moscow. The company has about 40 business bases around the world, and its turnover last year exceeded $ 1.1 billion. On the Russian market, it has views of a 20% share, and it intends to take it all in a year.
Monster intends to open its head office in the capital in May-June, Kommersant reports the words of John Highland, vice president of the company. Over time, Monster plans to move into the regions - St. Petersburg, Novosibirsk. Its promotion in the market will be promoted by aggressive advertising on the Internet and traditional media - right up to the final goal of this year: second place among online recruiters in Russia (the first is for HeadHunter with a 35% share).
This year the volume of the Russian online recruitment market may reach $ 20 million, experts predict. Thus, Monster expects revenue of $ 4 million, which is less than the turnover of HeadHunter last year ($ 6 million), but more than other players. According to "Kommersant", such projects as Job.Ru, E-xecutive.Ru, Rabota.Ru bring no more than $ 2.5 million per year.
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“The goals and objectives of Monster in Russia are really full of ambitions,” said Dmitry Malin, first deputy general director of RDV-Media ( Rabota.Ru ), told Habrahabru. - Strong players in Russian online recruitment are distinguished by a unique database of resumes, a pool of services and services adapted to our market, an established sales system, and a clear marketing strategy. Monster Worldwide will have to make serious efforts to achieve the stated goals. "
According to Malina, over the past six months since the arrival of Monster, the activity of the company did not confirm the declared ambitious plans. “It is likely that to achieve such indicators, Monster plans to use its strategy to absorb one of the local market players,” the expert noted. - The main players are integrated with large publishing holdings, which reduces their attractiveness for Monster Worldwide. The most acceptable from the point of view of takeover are separate projects having a similar business model. ”
The remaining market players also doubt the realism of the annual Monster plan. “If Monster consolidates 20% of the market in one year, we will be happy to learn from Mr. Highland,” said Olga Brukovskaya, HeadHunter marketing director.
Monster intends to open its head office in the capital in May-June, Kommersant reports the words of John Highland, vice president of the company. Over time, Monster plans to move into the regions - St. Petersburg, Novosibirsk. Its promotion in the market will be promoted by aggressive advertising on the Internet and traditional media - right up to the final goal of this year: second place among online recruiters in Russia (the first is for HeadHunter with a 35% share).
This year the volume of the Russian online recruitment market may reach $ 20 million, experts predict. Thus, Monster expects revenue of $ 4 million, which is less than the turnover of HeadHunter last year ($ 6 million), but more than other players. According to "Kommersant", such projects as Job.Ru, E-xecutive.Ru, Rabota.Ru bring no more than $ 2.5 million per year.
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“The goals and objectives of Monster in Russia are really full of ambitions,” said Dmitry Malin, first deputy general director of RDV-Media ( Rabota.Ru ), told Habrahabru. - Strong players in Russian online recruitment are distinguished by a unique database of resumes, a pool of services and services adapted to our market, an established sales system, and a clear marketing strategy. Monster Worldwide will have to make serious efforts to achieve the stated goals. "
According to Malina, over the past six months since the arrival of Monster, the activity of the company did not confirm the declared ambitious plans. “It is likely that to achieve such indicators, Monster plans to use its strategy to absorb one of the local market players,” the expert noted. - The main players are integrated with large publishing holdings, which reduces their attractiveness for Monster Worldwide. The most acceptable from the point of view of takeover are separate projects having a similar business model. ”
The remaining market players also doubt the realism of the annual Monster plan. “If Monster consolidates 20% of the market in one year, we will be happy to learn from Mr. Highland,” said Olga Brukovskaya, HeadHunter marketing director.
Source: https://habr.com/ru/post/5861/
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