Planning a multimedia day. Handbook for the media
What and why are we doing?
We create the skeleton of the procedure for daily planning of the work of an information resource that works on the principles of journalism. With a minimum expenditure of time, it is necessary to plan an information day, both in terms of content, priorities, and in terms of information presentation forms.
What is wrong today that we took on this task?
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We forget about possible multimedia forms, have little creative in the development of topics, skip interesting perspectives, often go "along the beaten track"
What are we doing?
An easy-to-use tool that allows you to quickly go through the basic planning phase and stimulates the work of editors and correspondents in disclosing a specific topic / event.
Rule: For each participant of the planning meeting, an understanding is formed that planning an information day is work that is done before the morning planning meeting. At the planning meeting, only coordination of topics, determination of priorities, and brainstorming to finalize the proposed themes and forms take place.
Step 1
Each participant of the planning meeting comes to her with a list of candidate topics.
Each topic is presented in the form of written answers to the questions:
• What
• Where (the territory of the event and its consequences)
• When
• Who from our audience and how will the event affect?
• Who are the main players of the event - people and organizations?
• Context - what was the prerequisite for the event, why did events unfold in this way?
• Agents of influence. Who is interested in the event? What scenarios of further development are possible from the point of view of different “agents of influence” on the event.
• Spectrum of opinions. Who looks at an event differently?
Step 2
The recommended degree of depth of study topics:
1. Main theme : development of a theme with the maximum available number of parties in several territories with the active involvement of accessible user content.
2. Actual topic : the topic is worked out by journalists from the maximum available number of parties without a separate organization of user activity
3. Interesting topic : a multimedia information package reporting the event.
4. The plot in the tape : an informational message (a series of messages) about the event
Step 3
Topics are written on the board in blocks in accordance with the recommended depth of study of the topic.
Step 4
Discussion topics. The result is ranking, prioritization, transfer of topics from block to block, determining the circle of those responsible for a specific topic.
Step 5
The formats of each topic. Just tick the questionnaires:
1. Infographics. What do we show?
2. Video. Recommended for dynamic events (picture) or video of opinions
3. Photo report. The genre of journalism. Not equal to the set of photos. Tells about the event
4. Interactive forms of interaction with the audience
5. Linking content. Links to
6. Audio. Severely perceived and consumed on the Internet, therefore should be used when absolutely necessary
6. Testing topics on news-views-use (What happened? What do different people think about this? What should I, the user, do and how?)
7. Entry of agreements into the electronic planning system, distribution of tasks between correspondents
Collaborative development
The same thing in a nice presentation format.
We create the skeleton of the procedure for daily planning of the work of an information resource that works on the principles of journalism. With a minimum expenditure of time, it is necessary to plan an information day, both in terms of content, priorities, and in terms of information presentation forms.
What is wrong today that we took on this task?
')
We forget about possible multimedia forms, have little creative in the development of topics, skip interesting perspectives, often go "along the beaten track"
What are we doing?
An easy-to-use tool that allows you to quickly go through the basic planning phase and stimulates the work of editors and correspondents in disclosing a specific topic / event.
Rule: For each participant of the planning meeting, an understanding is formed that planning an information day is work that is done before the morning planning meeting. At the planning meeting, only coordination of topics, determination of priorities, and brainstorming to finalize the proposed themes and forms take place.
Step 1
Each participant of the planning meeting comes to her with a list of candidate topics.
Each topic is presented in the form of written answers to the questions:
• What
• Where (the territory of the event and its consequences)
• When
• Who from our audience and how will the event affect?
• Who are the main players of the event - people and organizations?
• Context - what was the prerequisite for the event, why did events unfold in this way?
• Agents of influence. Who is interested in the event? What scenarios of further development are possible from the point of view of different “agents of influence” on the event.
• Spectrum of opinions. Who looks at an event differently?
Step 2
The recommended degree of depth of study topics:
1. Main theme : development of a theme with the maximum available number of parties in several territories with the active involvement of accessible user content.
2. Actual topic : the topic is worked out by journalists from the maximum available number of parties without a separate organization of user activity
3. Interesting topic : a multimedia information package reporting the event.
4. The plot in the tape : an informational message (a series of messages) about the event
Step 3
Topics are written on the board in blocks in accordance with the recommended depth of study of the topic.
Step 4
Discussion topics. The result is ranking, prioritization, transfer of topics from block to block, determining the circle of those responsible for a specific topic.
Step 5
The formats of each topic. Just tick the questionnaires:
1. Infographics. What do we show?
- Event development in time (timeline)
- The development of events in the territories
- Comparison with similar event (data) in the past or future
- Comparison with similar event (data) in another territory
- Algorithm of user behavior (what if you are inside an event?)
- Route
- Map
- Shares, ratios, data change dynamics
- Subject in a section, spare parts with signatures
- Something else__________
2. Video. Recommended for dynamic events (picture) or video of opinions
- Panorama of the place where the event occurs
- Key views of the actors of the event
- Selection of fragments made at the scene of the event, but contrasting with the subject or form of the event
- Archive video filming
- Something else____
3. Photo report. The genre of journalism. Not equal to the set of photos. Tells about the event
- in chronological order
- gives an idea of ​​how the event looks in different places
- Places a series of photographs taken at different times, but directly related to the event.
- Shows the faces of the participants of the event or the dynamics of changes of one person
- Shows details of the environment in which the event occurs.
- Selection of photographs taken at the scene of the event, but contrasting with the theme or form of the event
- A selection of photographs of the signs and symbols associated with the event.
- Something else__________
4. Interactive forms of interaction with the audience
- Voting with many options
- Yes vote no
- Online conference
- The ability to mark the photo
- The ability to mark the map
- Flash game on the topic
- Something else? ________
5. Linking content. Links to
- Similar event in the past
- A selection of our publications on the topic
- Sites with detailed information on the problem
- Sites of the main characters of the event
- Civic discussions (forums, blogs) on the topic
- Custom photo and video on the topic
6. Audio. Severely perceived and consumed on the Internet, therefore should be used when absolutely necessary
- Fragment of an important telephone conversation
- Speech, where the peculiarities of pronunciation are no less important than the very essence of what was said
- Something else _____
6. Testing topics on news-views-use (What happened? What do different people think about this? What should I, the user, do and how?)
7. Entry of agreements into the electronic planning system, distribution of tasks between correspondents
Collaborative development
- Alexander Kupriyanov (RIA Novosti, Regional Editor)
- Oksana Silantyeva (Altapress Publishing House, head of media projects)
The same thing in a nice presentation format.
Source: https://habr.com/ru/post/58607/
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