The other day, Millward Brown Optimor has updated its annual list of the most expensive Global Brands brands.
Google remains the most expensive brand, valued at more than $ 100 billion.
The top ten brands this year looks like this:
1. Google (1)
2. Microsoft (3)
3. Coca-Cola (4)
4. IBM (6)
5. McDonald's (8)
6. Apple (7)
7. ChinaMobile (5)
8. GE (2)
9. VodaFone (11)
10. Marlboro (10)
...
73. MTS
74. Beeline
It is worth noting the fall of General Electric from second to 8th place.
It also remains pleasant that 4 of the 10 largest brands belong to IT companies, which, moreover, have all improved their positions compared to the previous year.
It is not surprising if, for example, the same Google increased the value of its brand by 20 billion. dollars over the past year.
The Russian brands MTS and Beeline this year estimated at 9.1 and 8.8 billion dollars, respectively.