How Outpost users beat Firewall Free 2009 release

Outpost users were the first to hear that a free analogue of the Outpost Firewall Free 2009 personal firewall was released (see www.firewall4free.com ) - and this is almost 2 days before the official announcement of the product!
Fans are already posting product screenshots ...
For example, such:

But how did they unearth the very fact of the release? :) Question to blog readers - we will be glad to hear and read your options.