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The Synergy Department will bring together FINAM Internet projects

In the structure of the investment holding FINAM, a new division has been formed - the Department of Synergy. Its main function will be the coordination of Internet projects belonging to the holding in order to further improve their financial performance and value. Irina Chefranova was appointed Director of the Department, which was transferred to FINAM from OJSC News Media-Rus (publishes the newspaper Life for the whole week, Your Day), where she held the position of web editorial director.

FINAM currently controls or owns shares and stakes in Begun, Mamba, Ashmanov and Partners, MoneyMail, Search Technologies, E-generator, etc. Other holding assets include more than ten different web sites. -projects, which until recently acted as separate business units. Now the department of synergy has to unite them in some way. At the same time, all resources will remain independent in the formation of content and the definition of thematic moves within the framework of a common strategy.

With the advent of the new division, an increase in the number of users owned by FINAM companies is expected, as well as an increase in their influence. “Irina Chefranova, as well as Anna Putin, who became her deputy, have considerable experience in creating successful mass projects,” the head of the Internet projects of the holding said.
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According to Irina Chefranova, a unique portfolio of Internet assets is now assembled in FINAM, from fully mature startups. “We will try to make them not just grow, but grow faster than the market as a whole,” she said.

Source: https://habr.com/ru/post/5837/


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