A crisis? Opportunity! New plugin for firefox, which replaces the unfortunate word

Leo Burnett Lisbon created a plugin (for firefox) that removes the word “crisis” from each webpage and replaces it with the word “opportunity”. This revolutionary digital tool is extremely easy to install, and it allows people to replace the most repeated word of the year with the word “opportunity”.

“We want to stop seeing the problem and start seeing the solution.” These words were the foundation of this original idea, available at www.see-the-opportunity.com . Here you can download a free software extension available in three languages. Portuguese, English and Spanish. “When we first came up with the idea of ​​deleting the word“ crisis ”, replacing it with any other that was positive, we were seized with a strange sense of power, and therefore we wanted to correctly use this word. With caution. We searched for words in many sources: books, movies, the Internet. Thousands of words were reviewed, studied, and analyzed, but none of them seemed better than “opportunity”! Both words are feminine and there is a relationship between them in the Chinese alphabet, where the last ideograms of the word “crisis” are the first words of the word “opportunity”. This undoubtedly reflects the reason why we want to make this hateful word disappear. We want people to start seeing things from a different point of view. We want to help make the world a better place, and this is an opportunity for sure, ”says Chacho Puebla, executive creative director of Leo Burnett's. This application has been developed to work on Firefox, since they are the only ones that allow you to install software extensions. This allows us to customize the original browser tools, giving us a wide variety of ways to experiment with the network.

taken from the blog YOUR SELF YAPPI .