Most click in the singular points (angles). Not everyone can get there, but almost everyone tries.
The second most popular area is the center, there are many who click there, but everyone has their own center. For the average user, the center is slightly to the left and higher than the geometric center of the square.
Besides:
- the top of the square is more popular than the bottom (57% of clicks in the upper half)
- the left side of the square is more popular than the right (54.5% of clicks occur in the left half)
- Left upper quadrant collected, respectively, almost a third of all clicks.
Most interesting is the inclination to the left. It turns out that the navigation elements of the site should be placed more correctly on the left, because we want the user's attention for them. So, in fact, in recent years, they mostly did it, but the standard templates of popular blog engines offer navigation on the right, which always surprised me. It seems that the standard argument - “the mouse is usually on the right, because there is a scrollbar” - is not very consistent.
Source: https://habr.com/ru/post/5827/
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