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"Pirates" spend on music 10 times more money

Those people who download music from torrents are at the same time the most active buyers of legal content. These are the results of a study conducted by the Norwegian BI School of Management. They explored the habits of more than 1900 Internet users over 15 years of age and determined that P2P network activists buy ten times more music than ordinary users who have never visited a torrent tracker.

Young “torrentophiles” prefer not to buy CDs and DVDs, but digital music, most often in the iTunes Store and Amazon MP3.

Although the results may seem paradoxical, but in fact this is not the first study that confirms the greater purchasing power of P2P users compared to those who have never downloaded anything illegally.
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Representatives of media corporations have already made statements about the fact that they do not believe in the results of these studies. So, representatives of the EMI company cite well-known facts that the amount of illegal content in traffic is growing, and official sales of music are reduced. From all this they draw conclusions directly opposite to the results published by BI Norwegian. Explain the trend of other reasons, they can not yet.

Source: https://habr.com/ru/post/57961/


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