Hitwise analyzes the "Oprah effect"

The idol of millions of housewives and the most powerful woman in America, Oprah, on Friday, April 17, at 7:11 AM, published her first tweet .

HI TWITTERS. THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY.

Two hours later, Oprah already had 100,000 followers, so far this number has grown to 500,000.
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The importance of this event for the entire twitter community is difficult to overestimate. From the closed and to anyone among the housewives of the unknown Twitter service is now turning into an element of mass culture. One can only guess how many simple American women are now following Twitter on Oprah and how they will use this new and unusual web communications tool. Now it is already possible to analyze the first statistics received after April 17.



On that day, twitter traffic increased by 24% (compared to the previous Friday, by 43%). Glitches and Twitter brakes can now be officially considered the “Oprah effect”.