RBC presented AdLand
RBC Group is launching a new product on the market - AdLand . This is an ASP system for managing online advertising and collecting statistics. AdLand works on the American mechanism ValueAd.
AdLand can be used by agencies and sites to conduct ad campaigns and create ad networks (for example, the AdNet ad network for flash modules operates on the basis of AdLand). The system supports all formats of advertising modules: pop up and pop under-windows, flash-banners, html-banners, frontline, etc. It has a post-click-analysis mechanism that allows you to understand the behavior of users already attracted to the advertiser’s website.
According to RBC, it is possible to optimize advertising in AdLand. Since the system records the past actions of users, you can configure it so that the contact is made only when it is appropriate. This, in turn, can reduce advertising costs.
AdLand can be used by agencies and sites to conduct ad campaigns and create ad networks (for example, the AdNet ad network for flash modules operates on the basis of AdLand). The system supports all formats of advertising modules: pop up and pop under-windows, flash-banners, html-banners, frontline, etc. It has a post-click-analysis mechanism that allows you to understand the behavior of users already attracted to the advertiser’s website.
According to RBC, it is possible to optimize advertising in AdLand. Since the system records the past actions of users, you can configure it so that the contact is made only when it is appropriate. This, in turn, can reduce advertising costs.
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Source: https://habr.com/ru/post/5780/
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