"Yandex" researched retail in RuNet
The subject of the Yandex study released today was the retail e-commerce in Russia ( PDF ). The data collected by the Yandex.Market service covers the period from February 2006 to February 2007.
According to the study, the retail market in RuNet has grown by 42% over the year, while in the West the corresponding figure was 25%. Muscovites are still more likely to go shopping online; their share of going to online shopping sites is 61%.
The number of players in this market for the year increased by almost half (47%). Most of them are businesses offering equipment (+ 77%), building materials (+ 68%), gifts and flowers (+ 62%), books (+ 52%), children's products (+ 49%). At the same time, the interest of buyers grew most actively towards the goods of the “Construction and Repair” group (+ 30%). Computers, electronics, photo goods, telephones, household appliances are also in good demand. In addition, clothing and footwear, household goods, sporting goods and building materials are increasingly falling into the interests of consumers.
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The top ten brands that Internet users searched for in 2006 included mainly mobile phone manufacturers. In the top-10 runet vendors are home appliance and electronics manufacturers. In the top ten most offered products - expensive models of televisions and cameras.
According to the study, the retail market in RuNet has grown by 42% over the year, while in the West the corresponding figure was 25%. Muscovites are still more likely to go shopping online; their share of going to online shopping sites is 61%.
The number of players in this market for the year increased by almost half (47%). Most of them are businesses offering equipment (+ 77%), building materials (+ 68%), gifts and flowers (+ 62%), books (+ 52%), children's products (+ 49%). At the same time, the interest of buyers grew most actively towards the goods of the “Construction and Repair” group (+ 30%). Computers, electronics, photo goods, telephones, household appliances are also in good demand. In addition, clothing and footwear, household goods, sporting goods and building materials are increasingly falling into the interests of consumers.
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The top ten brands that Internet users searched for in 2006 included mainly mobile phone manufacturers. In the top-10 runet vendors are home appliance and electronics manufacturers. In the top ten most offered products - expensive models of televisions and cameras.
Source: https://habr.com/ru/post/5775/
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