How to hold focus groups
As part of the UX Russia community, I was a speaker at the 20th webinar: “Conducting focus groups”. This old marketing research method is successfully used in the study of future users of the product that you are going to develop.
Webinar video
Webinar Presentation
The webinar addressed the following issues:
1. Focus groups: audience analysis method. The specifics of the method, the features of the conduct, the necessary training of the facilitator.
2. Preparation for the meeting: the necessary minimum of what needs to be done before the focus group.
3. Interaction with the group: organization of the process, basics of managing group dynamics, focusing the discussion. What to do in the process of focus groups.
4. Completion of group work: concretization of opinions, features of the completion of group discussion, design of the work performed.
Webinar video
Webinar Presentation
The webinar addressed the following issues:
1. Focus groups: audience analysis method. The specifics of the method, the features of the conduct, the necessary training of the facilitator.
2. Preparation for the meeting: the necessary minimum of what needs to be done before the focus group.
3. Interaction with the group: organization of the process, basics of managing group dynamics, focusing the discussion. What to do in the process of focus groups.
4. Completion of group work: concretization of opinions, features of the completion of group discussion, design of the work performed.
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Source: https://habr.com/ru/post/57478/
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