In preparation for the wedding, my future wife did her hair , makeup and ordered a wedding bouquet in one of the wedding salons. Screenshot of the site looks like So:
What impression does a site have from a typical visitor?
Here are a brief description of the site, written in the words of my wife:
Made on the knees
Such sites hang in bundles on Narod.ru
It seems that those who are engaged in the image of the bride, no taste
There is too much text on the main page.
Alyapistye colors
It takes a lot of time to figure out where to find the hairstyles I need or prices
What would a demanding visitor say about the site?
As a specialist in information architecture, I will share my observations:
Thanks to the creators of the site for a good example - just the case when information structure of the site (sections of the site and their relationship), it can be said missing.
Navigation rather distracts the visitor from the target (send a request or call) than bring it to her. Those. instead of clear and clear paths - the main - portfolio - price - reviews - contacts - order - we get porridge. Strayed some users lose patience and jump off.
Navigation links: "Beauty is here!", "For the wedding", "Flowers" knock off confusing - what in this section can be? The information levels are confused architecture - services mixed with portfolio.