So, we started our course with
CKI .
On Sunday, we gathered without delay at the
International Institute of Advertising . Outside the window was sunny and clear.
On Sunday class, we met with students. The course is attended by 10 people who in 4 months will receive diplomas and the status of a producer of interactive projects.
We are also broadcasting the lessons in
LiveJournal and we will post the work of students. A little later, all will be available videos and photos from lectures.
On the first day, we presented the course and the Red Keds agency, as a headliner and program developer. This presentation contains slides which were lectured on the first day.
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Presentation
Lesson 1
Red Keds Presentation
On the same day, Ilya Petrov (copywriter) spoke at the introductory lecture about the senses and perception. The lecture was devoted to the explanation of how the human sense organs work and what methods of influence exist on them. Ilya showed how it can be used in advertising.