Media and media. Two concepts - two styles of work

Confusion in words reflects confusion in thoughts. There is a Russian / Soviet / Russian tradition of journalism - where there is a certain initiator of creating a “channel of influence”, be it Peter, Pushkin or Lenin, and there is a certain “mass” that consumes this information. And there is a western tradition, where the media was born from the need for a certain group of people to find another group of people in order to sell it something or report something.

And now, in a world where everything is intertwined, are Russian journalists and media managers suffering from schizophrenia - are they the channels for delivering information or a platform for public communication? This is a matter of principle, because both the strategy, the business model, the selection of personnel, and the form of communication with the audience depend on the choice of the concept.

Read more - in the video file:
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rutube.ru/tracks/1750110.html?v=ccffb3bb98f4a03d911a77dbdbafc738