Purposeless Surfing Increases Labor Productivity

Here is a scientific study with which you must introduce your boss.

Professor Brent Cocker from the University of Melbourne organized a thorough study of the efficiency of office workers and came to interesting conclusions. It turns out that those employees who spend up to the fifth part of a working day on “aimlessly entertaining surfing” do an average of 9% more work per day than workers who diligently pull a strap and are not distracted by anything.

The professor explains that it is extremely important for an office worker to be distracted from the main activity for short breaks, otherwise his concentration is rapidly lost and labor efficiency decreases. Hike to entertainment sites just gives the necessary “relax”, after which you can easily return the concentration and return to work with the same energy.
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However, the rule does not work at all. Among those who are distracted by the Internet, 14% showed some signs of dependence, which adversely affect the efficiency of work. Their effect is the opposite: the more they surf the Internet, the worse they work. But, the professor emphasizes, for six out of seven office employees, the opposite effect applies.

Additionally:
Lecture by Professor Cocker (MOV, 500 MB)
Audio Interview

via Cnet