The path to the user's heart is through the provider?
The company ESET (developer of antivirus ESET NOD32) launches a new service that allows subscribers of Internet service providers to install ESET antivirus software for home users and independently decide how much to pay for antivirus.
The concept of SaaS (Software-as-a service), about the benefits and necessity of which theBolsheviks talked about with IT monsters led by Google, has also been relevant for the antivirus community. Almost all market leaders in Russia and abroad are actively developing this area, and they can be understood: virtualization of sales, the transition to the provision of a service, and not a product, entails, at a minimum, a reduction in logistics costs.
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Interaction with potential customers is simplified. In order to subscribe to your favorite antivirus, the user needs to click a mouse a couple of times in the personal account of his provider. The subscription fee is deducted from the user's personal account daily, for a full day. At the same time, at any time you can unsubscribe from the service or switch to another product of ESET.
The user saves time and money, because he acquires antivirus software ESET NOD32, without leaving home, without the help of electronic money and online stores. Product registration and connection to the update server takes place immediately after the subscription to the service. Distributions of anti-virus products can be downloaded on the official website of the company, and then, having received a registration login and password, activate the installed software. Works round the clock free technical support.
The project was successfully tested at the facilities of the Moscow provider LifeLink. Currently, the service is undergoing internal testing by 17 Moscow and regional ISP-companies.
What does this give to the consumer? First of all, mobility, speed, freedom of choice, the feeling that the developer trusts the user. And this is a lot, if we consider that the way from the market of supply to the market of demand is much shorter than it seems. It is the demand that will soon determine the offer, the maximum customization and customer orientation, characteristic of the developed FMCG, will soon come to IT, if they have not already arrived). In other words, companies that have already learned how to trust users, work with customer loyalty, will occupy a leading position in the market.
The concept of SaaS (Software-as-a service), about the benefits and necessity of which the
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Interaction with potential customers is simplified. In order to subscribe to your favorite antivirus, the user needs to click a mouse a couple of times in the personal account of his provider. The subscription fee is deducted from the user's personal account daily, for a full day. At the same time, at any time you can unsubscribe from the service or switch to another product of ESET.
The user saves time and money, because he acquires antivirus software ESET NOD32, without leaving home, without the help of electronic money and online stores. Product registration and connection to the update server takes place immediately after the subscription to the service. Distributions of anti-virus products can be downloaded on the official website of the company, and then, having received a registration login and password, activate the installed software. Works round the clock free technical support.
The project was successfully tested at the facilities of the Moscow provider LifeLink. Currently, the service is undergoing internal testing by 17 Moscow and regional ISP-companies.
What does this give to the consumer? First of all, mobility, speed, freedom of choice, the feeling that the developer trusts the user. And this is a lot, if we consider that the way from the market of supply to the market of demand is much shorter than it seems. It is the demand that will soon determine the offer, the maximum customization and customer orientation, characteristic of the developed FMCG, will soon come to IT, if they have not already arrived). In other words, companies that have already learned how to trust users, work with customer loyalty, will occupy a leading position in the market.
Source: https://habr.com/ru/post/56368/
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