Interactive communication: Spectab
At the recently held Golden Drum festival, the victory was won by the agency Change Integrated from Poland. They created a project for SpecTab anti-pills produced by the pharmaceutical company Jelfa .
This is another obvious victory for integrated interactive advertising companies in front of regular prints and TV commercials. In order to create a project, Change agency did not stop only on the microsite (http://www.spectab.pl/).
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Were made viral videos for YouTube:
Allegedly, a Russian scientist conducted experiments on soldiers, drinking them with vodka and forcing them to throw grenades. They naturally did not hit the target. After taking a dose of his medication, everything took off like a hand and the target was hit.
another movie and another
In addition, on the very sites of Wikipedia, Chemists of the World, there were articles about the outstanding Russian chemist Onovalov, who created a secret hangover remedy on the instructions of the KGB - SpetsTab.
Then the agency Change Integrated ordered a 9-meter monument to Onovalov and put it on the central square of Warsaw. The journalists who learned about the incident rushed to search for information about the Russian chemist on the Internet. And found it on Wikipedia, YouTube and other sites. After that, a scandal broke out in the country involving newspapers, television and Polish politicians. Statue demanded to remove. The agency removed the statue and explained the meaning of the campaign to the country.
Chairman of the jury Sergey Fenenko says about the trends in the world of advertising:
“Judging by the results of the Golden Drum festival, which I otzhuril, then the main trend is the blurring of the boundaries between interactive and traditional advertising.
In Europe, the Internet has ceased to be a revolutionary and experimental form of advertising. Advertisers allocate large budgets for online advertising and expect results from us. The best results are achieved with the integration of all types of advertising, online and offline. "
via via
This is another obvious victory for integrated interactive advertising companies in front of regular prints and TV commercials. In order to create a project, Change agency did not stop only on the microsite (http://www.spectab.pl/).
')
Were made viral videos for YouTube:
Allegedly, a Russian scientist conducted experiments on soldiers, drinking them with vodka and forcing them to throw grenades. They naturally did not hit the target. After taking a dose of his medication, everything took off like a hand and the target was hit.
another movie and another
In addition, on the very sites of Wikipedia, Chemists of the World, there were articles about the outstanding Russian chemist Onovalov, who created a secret hangover remedy on the instructions of the KGB - SpetsTab.
Then the agency Change Integrated ordered a 9-meter monument to Onovalov and put it on the central square of Warsaw. The journalists who learned about the incident rushed to search for information about the Russian chemist on the Internet. And found it on Wikipedia, YouTube and other sites. After that, a scandal broke out in the country involving newspapers, television and Polish politicians. Statue demanded to remove. The agency removed the statue and explained the meaning of the campaign to the country.
Chairman of the jury Sergey Fenenko says about the trends in the world of advertising:
“Judging by the results of the Golden Drum festival, which I otzhuril, then the main trend is the blurring of the boundaries between interactive and traditional advertising.
In Europe, the Internet has ceased to be a revolutionary and experimental form of advertising. Advertisers allocate large budgets for online advertising and expect results from us. The best results are achieved with the integration of all types of advertising, online and offline. "
via via
Source: https://habr.com/ru/post/56281/
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