Yahoo has overtaken Google in mobile search

Yahoo on Monday launched the new search service OneSearch for mobile phone users, which should shake Google’s position.

“After a single search query, we show users finished results, rather than a list of links to different sites,” says Yahoo Vice President, Marco Boerries.

Yahoo in the race with Google acts as a catch-up in the field of computer search, but has done a lot lately in order to catch up with the rival in the mobile search market.

Now most phones come with a web browser and Internet companies offer search, map and other well-known (desktop) services for mobile phones.
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Search results in OneSearch are given in a different form than in computer search engines - a mobile search engine does not provide regular lists of links. So, if you enter the name of the film, as a result you will receive not links to sites with its review, but a list of cinemas where it is now shown, criticism of other users about it and news about this picture. From the user, you only need to enter the city or zip code where it is located (so far, OneSearch only works in the US).

OneSearch will display contextual advertising - in a search engine there is the possibility of introducing text ads and special, screen banner optimized, mobile advertising banners. It is expected that such advertising will be very effective, as the user will need to press only one button to call the phone number specified in the advertisement.