Google is likely to acquire Spot Runner

Rumor has it that Google is going to acquire Spot Runner , a company that automates the creation and purchase of television advertising.

According to Henry Blodget , a former analyst at Merrill Lynch, if Google doesn’t make this deal, Microsoft and Yahoo, who need Spot Runner, also need to enter the new market, will not wait.

Also Blodget noted that the new purchase, if it is, of course, will take place, will be a much more profitable acquisition than dMarc. The latter was engaged in the fact that engaged in the automatic placement of advertising on the radio, now the system is integrated into Google AdWords.
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via CNet